In a world increasingly conscious of environmental impact, sustainable event planning is more crucial than ever. Nancy J. Zavada, founder of MeetGreen, shares her journey and insights into creating eco-friendly events that not only reduce waste but also enhance attendee experience.
The Genesis of MeetGreen
Nancy Zavada founded MeetGreen in 1994, driven by the realization of the massive waste generated by large conferences. Her mission was to transform the meetings industry by integrating sustainable practices, starting with eliminating styrofoam and moving towards reusable solutions.
Why Sustainability Matters
The meetings industry is vast, with billions spent annually on travel alone. Sustainable events offer economic and environmental benefits, aligning with the values of attendees who are increasingly concerned about the planet. Companies that embrace eco-friendly practices not only save costs but also enhance their reputation as industry leaders.
Four Tips for Planning More Sustainable Events:
Reduce and Reuse
Avoid unnecessary swag and opt for reusable items. Ask attendees if they want event merchandise. This simple step will help minimize waste.
Food Waste Management
Implement strategies like the Clean Plate Club to encourage minimal food waste and opt for plant-based, locally sourced menus. Energy Efficiency: Choose venues with renewable energy sources and energy-efficient lighting. Simple actions like turning off lights can make a difference.
Transportation
Consider virtual or hybrid events to reduce travel emissions. If in-person, select venues with accessible public transport options.
The Future of Sustainable Events
Sustainability in event planning is not a trend but a necessity. As Nancy highlights, the industry has made significant strides, but there's more to be done. By starting small and building on successes, event planners can make a lasting impact.
Sustainable event planning is a journey of continuous improvement. By adopting eco-friendly practices, planners not only contribute to a healthier planet but also create memorable experiences for attendees.
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